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Izzy Video 162 – How to Compress Video for the iPad

Use the links below to play the video.

The iPad is an excellent device for watching videos. The question is: What is the best way to optimize video for the iPad’s display?

There are many ways to do it. This video will give you a couple different options, and the techniques will work on both PC’s and Macs.

You can click here to watch the video.

If you like this tutorial and want access to more than 150 other video tutorials like it, you should consider an Izzy Video Membership.

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How to make money with video…without doing client work.

Money Roll
Client work is not the only way to make money with video. You have other options, a lot of them. Want to know my favorite way?

Do the production yourself.

To clarify….

I think that if you have video gear and skills, that’s valuable to someone. Gear is expensive (and for that matter, so is acquiring skills). You can do something that relatively few people can do: you can shoot, edit, and produce something.

Traditionally that might mean you’re available to produce for hire. But you don’t have to be for hire. You could be producing for yourself.

My favorite content to create is “how to”. All three of the shows I personally produce online (Izzy Video, Paperclipping, and Rolling R’s) are “how to” in nature.

Here’s an interesting business strategy for you video shooters looking to create some additional income outside of doing client work:

  1. Find someone who is an expert on a specific topic. For example, let’s say “Cake Decorating.”
  2. Partner with that expert on a project where you shoot a series of high quality training videos which teach people all about cake decorating.
  3. Instead of getting paid by the day, hour, or project — agree to split the profits. I like to do an even split, 50/50 with the expert. They bring the content, and I bring the production.

There’s more to it than that, of course, but you get the basic idea.

Will every project be a wild success? Of course not. But if some of them are, you might be able to stop doing client work — if that’s something you’re interested in doing.

If you want to try this, I recommend doing it on the side, along with your normal paying gigs. That way if a project fails, it’s no big deal. You still have your client work income.

If you’re busy all the time with client work, you might need to turn down some work so you can develop your own content. Does that sound backwards? Turning down work? I do it. Many people do it. It’s prioritization. If I have to choose between spending a day developing my own content versus developing someone else’s content, I’d rather be working on my own. In the long run, it might pay better.

Have you tried any of this? Has it worked? Would you be interested in trying it? I’d love to hear your thoughts in the comments…

* Photo by AMagill

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Are you new to video?

People might disagree with me about this, but my opinion is that if you’re new to video, you should NOT get caught up in the highly technical aspects of video.

I see video as being two things at the same time: technical and artistic.

The problem with focusing on the technical aspect of video is that it could stop you from shooting. As an example, sometimes people get “analysis paralysis” as they try to research (to death) what codec they should use while shooting.

I say don’t worry about the codec when you’re new. Just shoot video. The act of shooting will help you learn what technical aspects you need to know. In fact, after shooting for a while, it’s highly possible that you’ll find out what situations you like (or need) to shoot the most, and often that will help you determine a good codec.

And that’s the thing: many of the technical questions are answered by the situations you find yourself in. But you can’t be in shooting situations unless you’re shooting. Do you see my logic?

What frame rates do you need?
Should you use Long GOP or I-Frames?
How do you optimize for the web?

All of these are good questions…for later. Right now, if you’re new to video, just pick up a camera and shoot.

Will you make mistakes? Sure. But that’s exactly the best way to learn.

My Izzy Video Members know that I focus mostly on the fundamentals of video. My goal is to help you understand what you need to know when you’re starting. I cover technical stuff too, but it’s not the priority. Why? Because a lot of my audience is new to video.

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This is the result.

As I write this, there are 113 comments on my previous blog post where I asked you to vote for which course I should produce next.

I just did a quick count, and it looks like the Advanced Final Cut Express course is barely beating the micro-documentary course. Motion is a pretty distant third.

Because the top two courses are so close in the number of votes, I’m thinking I’ll do both. But because I only have time to do one right now, I’ll start with Advanced Final Cut Express. Also, I have the outline completed for this one already, so I should be able to get started on it more quickly.

I’m really looking forward to doing these courses. I’ll begin the Advanced FCE course this week. The basic FCE course took under three weeks to complete, so I’m hoping this new one should be about the same.

And after that’s done, I’ll start on the micro-documentary course. I’ve got some BIG ideas for this one. (More on this later…)

Thanks for the votes, and for helping me determine the direction I should head!

And if you voted for Motion, don’t worry. I have ideas for that too. I just can’t get to it quite yet. :-)